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Chief Impact Officer: Real Transformation Comes from Human—Not Just Artificial—Intelligence book cover
Book

Chief Impact Officer: Real Transformation Comes from Human—Not Just Artificial—Intelligence

Julie Averill headshotJulie AverillCEO and chief impact officer, Gold Thread LLC
PublishedJune 2026
Publisher8080 Books
Meet Julie

About Julie Averill

At lululemon, Julie Averill reported directly to the CEO and built and led global teams across the United States, Canada, China and India, reshaping ecommerce, retail, supply chain and cybersecurity The India Technology Hub, which she launched and built with nearly 50% women engineers in a market averaging 34%, was recognized with NASSCOM's AI Game Changer Award. Before lululemon she was REI's first chief information officer, and before that she spent more than a decade at Nordstrom helping pioneer the early omnichannel capabilities that connected digital and physical retail.

Her work centers on a single argument: AI does not fix an organization's culture, it reveals it. That argument anchors her book Chief Impact Officer. TIME excerpted the book, and in the weeks after her New York Times guest essay ran she took the case to CNBC's Squawk Box, Bloomberg's The Close, NBC Bay Area's Press:Here and KING 5 News in Seattle.

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