Making Organizational Culture Great: Moving Beyond Popular Beliefs

“Building a company culture that aligns well with your corporate strategy is an indispensable element of fulfilling your objectives,” says Jennifer A. Chatman. “If your culture doesn't support your strategy, achieving your strategic aspirations may be elusive.”

A leading authority on corporate culture, Chatman has helped define what organizational culture is and how to build one that performs. She has advised organizations as varied as Google, Genentech, Goldman Sachs, Mars Inc., Sony and the U.S. Treasury, teaching leaders to measure and assess the gaps between the culture they have and the culture their strategy requires. She has shown that organizations that emphasize adaptability perform better on bottom-line financials.