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About Andrew McAfee
For more than a quarter century, Andrew McAfee has studied how digital technologies change economies, business models, work and the environment. He and his longtime co-author Erik Brynjolfsson are the only people named to both the Thinkers50 list of the world's top management thinkers and the Politico 50.
One number frames his current argument: in the 21st century so far, more than 60 percent of America's total stock market gains have come from companies founded since 1975 within 15 miles of Palo Alto. In The Geek Way, McAfee contends that the most profound innovation to come out of that cluster is not hardware or software but a new and improved way to run a company, in any industry, built on four norms: science, ownership, speed and openness. "Competitive battles between geek and non-geek companies really aren't fair fights," he says.
Andrew's Keynote Topics
America’s high-tech sector is the crown jewel of its economy. No other country comes close to matching our prowess with hardware and software, and our ability to commercialize them around the world. But our advantage runs even deeper, because America has upgraded the most powerful technology of them all: the company itself. Over the course of the 21st century so far, a cluster of builders, innovators and founders has walked away from much of the conventional wisdom of the Industrial Era. In this talk, Andrew McAfee, Ph.D. will describe how they came up with the “geek way:” a new set of practices and philosophies incubated in Silicon Valley and now quickly spreading throughout the economy. The Geek Way yields modular, iterative, responsive, egalitarian, data-driven, fault-tolerant organizations — exactly the kind that succeed in the turbulent environment of today. And tomorrow.
Growth does not have to happen at the expense of the environment, says MIT principal scientist and digital economist Andrew McAfee, Ph.D. He and his research team have collected massive amounts of data showing how technology has contributed to increased economic growth and decreased use of energy and natural resources since the 1970s. In this talk, he shares that data and offers up smart strategies for driving profits while taking less from the earth. In the process, participants get a sneak peek at emerging trends and technologies that will help them strike a balance between profit and purpose going forward. They also learn how to understand and address systemic problems within an organization or at the public policy level with solutions McAfee continues to uncover in his research.
The key factor that drives the success of tech giants like Amazon, Google, Facebook and Uber lies in their ability to leverage a digital operating model. Traditional businesses are getting left behind as these digital giants take over the economy, says MIT digital economist and data scientist Andrew McAfee, Ph.D., co-founder of MIT’s Initiative on the Digital Economy. In this talk, he explains why traditional companies must digitally transform their business if they want to survive in the new economy, how they can successfully make the transition, and what they need to do to prepare their workforce for the future.
In 2024, Mario Draghi released a bombshell report on EU competitiveness that made clear the region is falling behind in productivity and innovation. As Andrew McAfee, Ph.D. pointed out at the time, though, the Draghi report actually understated the problem. McAfee created a visualization comparing the size of the U.S. and EU tech sectors; it made clear the enormous gap between the two, and went viral. In this talk, McAfee expands the conversation to show that because Europe is falling behind in tech, it’s also lagging in autos, aerospace and other significant sectors for the EU. His message is that unless Europe makes significant changes in its approaches to regulation and entrepreneurship, it will fall farther behind.
AI is the most powerful technology since the Industrial Revolution. It’s already reshaping industries, companies and competition itself, and the biggest upheavals are still to come. So what’s going to separate the disruptors from the disrupted in the Age of AI? In this talk, Andrew McAfee, Ph.D. explains that in order to succeed and gain competitive advantage with this extraordinary technology, organizations need to walk away from much of the conventional wisdom of the Industrial Era. And do what instead? Embrace what he calls the “geek way:” a new set of practices and philosophies incubated in Silicon Valley and now quickly spreading throughout the economy. The Geek Way yields modular, iterative, responsive, egalitarian, data-driven, fault-tolerant organizations — exactly the kind that succeed at putting powerful new tools to work.
AI is extraordinarily powerful and flexible – it’s the ultimate general-purpose technology. Is it finally going to bring us into a jobless future of highly automated companies? In this talk, Andrew McAfee, Ph.D. will explain why this particular future isn’t coming anytime soon, and in fact, how many of the skills that people already have are going to become even more powerful and valuable in the age of AI. There’s a lot of upskilling, reskilling and work redesign ahead of us, but there are also a lot of jobs that need to be done, by people. McAfee reveals how successful companies will combine digital and human capabilities. AI won’t replace all the workers, but people who know how to work with AI will replace those who don’t.
In the 21st century so far, more than 60% of all of America’s total stock market gains have come from companies inside the “15×75 box:” founded within 15 miles of Palo Alto since 1975. What’s going on inside this box? Part of the answer, of course, is that it’s the home of the U.S. high-tech industry, which has produced a lot of extraordinarily valuable companies. But the rest of the answer is much more interesting. In this talk, Andrew McAfee, Ph.D. will describe how the most profound innovation to come out of the 15-by-75 box isn’t hardware or software; it’s instead a new and improved way to run a company, in any industry. Companies practicing this “geek way” have already disrupted industries as diverse as automaking, entertainment and space exploration. And as McAfee reveals, they’re just getting started.
Why do some businesses fail? What factors within your organization are creating bad habits and how do you break them? Do stock values reflect the real value of a company? MIT principal scientist and digital economist Andrew McAfee, Ph.D. studies such dynamics within organizations, economies and industries and uses his research to help leaders identify and fix problems. In this talk, he shows participants how to leave behind inefficient and outdated systems and how to shape new business models that can leverage emerging opportunities for growth.
Books by Andrew McAfee

The Geek Way: The Radical Mindset that Drives Extraordinary Results
Little, Brown & Company, 2023
More from Less: The Surprising Story of How We Learned to Prosper Using Fewer Resources—and What Happens Next
Scribner, 2019
Machine, Platform, Crowd: Harnessing Our Digital Future
W. W. Norton & Company, 2017
Leading Digital: Turning Technology Into Business Transformation
Harvard Business Review Press, 2014
The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies
WW Norton, 2014
Race Against the Machine: How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy
Norton, 2012
Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges
Harvard Business Review Press, 2009Articles by Andrew McAfee
Europe Can’t Get Out of Its Own Way
September 2026GoogleGenerally Faster: The Economic Impact of Generative AI
2024Harvard Business ReviewHow to Capitalize on Generative AI
November 2023Financial TimesEU Proposals To Regulate AI Are Only Going To Hinder Innovation ($)
July 2021MIT Sloan Management ReviewThe Nine Elements of Digital Transformation
January 2014MIT Sloan Management ReviewThe Advantages of Digital Maturity
November 2012Financial TimesCompanies Must Use Digital Technologies to Transform, Not Substitute
March 2012The Geek Way (Substack)Andy's Substack - The Geek Way
Andrew in the Media
The Great AI Debate: Is Artificial Intelligence an Extinction Threat? Debating the True Risks of Advanced Models

Andrew McAfee on AI, Jobs, and ‘Permissionless Innovation’
Andrew McAfee on AI, jobs, and ‘permissionless innovation’

An MIT expert on which companies will succeed in the AI era
Why Andrew McAfee Thinks AI Can Save the Planet

Why Are Tech Companies Investing in Quantum Computing?
The Geek Advantage: Lessons in Agility and Innovation with Andrew McAfee

AI Basics: Why AI Is Not a Job Killer

The Impact of Generative AI as a General-Purpose Technology

More Thoughts on AI, Jobs, Wages, Skills, the Future, &etc.

Fears Over AI Killing Labor Demand Are ‘Probably Overblown,’ Researcher Argues in New Google Report
A New Report Explores the Economic Impact of Generative AI
How Andrew Works with Organizations
Each engagement is built around your goals and audience.
01 · WORKSHOPModern Management the Geek Way – an Interactive Workshop
In an age where artificial intelligence systems are no longer just being implemented by the highest of high-tech companies, leaders who adopt “The Geek Way” of managing their organization have the opportunity to unlock a powerful competitive edge. Learning through hands-on exercises provides an unrivaled understanding of why “the geek way” – the management style perfected by agile Silicon Valley startups – is a better way to run a company. In this highly interactive workshop designed specifically for senior leaders and rising managers across sectors, Andrew McAfee, MIT Principal Research Scientist and author of “The Geek Way” – one of The Economist’s Business Books of the Year – takes participants on a deep dive into why industry-leading disruptive companies are so obsessed with speed and agility. Through real-world examples, interactive discussions, demonstrations and hands-on activities, participants will gain new insight into how “geeks” build companies that get things right, even when the conventional wisdom is wrong. Leaving with a practical organizational survey, leaders will be equipped with immediately actionable tools to build a new geeky management ethos that will leave the competition reeling.
This book is the best kind of surprise. It tells us something about our relationship with our planet that is both unexpected and hopeful. The evidence Andy presents is convincing: we have at last learned how to tread more lightly on the Earth. ‘More from Less’ shows how we accomplished this, and tells us how to keep it
Eric Schmidtformer CEO of Google
The Geek Way" Foreward I strongly believe that great technology entrepreneurs aren’t just technology geeks, they’re also business geeks. In the words of Apple’s famous advertising campaign, they find ways to “think different.” They apply their insatiable curiosity and love of experimentation to the challenge of building better products and companies. But while most people recognize that we now live in a veritable Age of Geekdom, no one seems to have analyzed and explained the core principles and mechanisms of business geekery. Even my own books, such as The Alliance and Blitzscaling, which definitely geek out on people management and building multibillion-dollar businesses respectively, don’t examine the meta question of why the geeks have inherited the Earth. With his new book, 'The Geek Way', Andrew McAfee (who is himself an alpha geek of the business variety) tackles the central questions of what geeks are, what they believe, and why they have been so successful in the past few decades. By combining management theory, competitive strategy, the science of evolution, psychology, military history, and cultural anthropology, he has produced a remarkable work of synthesis that finally explains, with a single unified theory (which he dubs “the geek way”), the reasons why the tech startup approach has taken over so much of the world. While many of his conclusions come from an in depth analysis of successful tech startups and tech giants such as Amazon, Google, Microsoft, and Netflix, he also draws lessons from grade-school children, military planners, and chimpanzees and explains why seemingly human frailties like overconfidence, prestige, and gossip are actually essential to successful organizations. Along the way, you’ll learn why so many organizations descend into bureaucracy and unethical behavior, and the four key principles you can use to build a culture that combats these value-destroying villains. I predict that this book’s greatest lasting contribution will be the way in which it presents a clear, detailed, evidence-based explanation of how culture works and why it is so important. Never again will you look at culture as a fuzzy, hand-waving management buzzword. This book is a must-read for any leader who has wondered how to build a twenty-first-century organization. For those outside the technology industry, McAfee demystifies key concepts such as A/B testing and agile software development. But even technology veterans can benefit from understanding how so many industry best practices and articles of faith stem from underlying elements of human nature that evolved over millions of years. I consider myself a longtime student and chronicler of Silicon Valley, and I still took copious notes on the many new things I learned from reading this book. I think you’ll have the same experience.
Reid Hoffman
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