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George Serafeim

Charles M. Williams Professor, Harvard Business School · Author, Purpose and Profit · Co-founder, Impact-Weighted Accounts Project

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George Serafeim speaking on stage
George Serafeim portrait
Most companies treat environmental and social issues as compliance and reputation management. George Serafeim's research shows that the firms that win treat them as commercial opportunities and engines of competitive advantage.
Boston, United States
Videos

Watch George in Action

2019 Summit Keynote - Impact at Scale

Seven Trends to Watch in 2025

FCPA Compliance Report - Professor George Serafeim on Purpose + Profits

Bio

About George Serafeim

George Serafeim has spent almost two decades showing how companies can deliver scalable, profitable solutions to global challenges while building enduring competitive advantage. He created the Impact-Weighted Accounts Project, which produced methodologies and large datasets for quantifying how companies create or erode value for society.

Topics

George's Keynote Topics

For companies to thrive in today’s complex environment, they must solve real problems at scale — and do so profitably. In this talk, Harvard Business School professor George Serafeim shares insights from over a decade of research and fieldwork on how firms can turn global challenges — like climate change, inequality and resource constraints —into strategic growth opportunities. Drawing on data-driven tools and real-world examples, he shows how leaders can build organizations that outperform by aligning commercial success with positive impact.

Too many companies approach stakeholder demands and regulatory shifts as risk management exercises. But the firms that win are those that treat them as opportunities for value creation. In this talk, Harvard Business School professor George Serafeim explores how top-performing organizations are using strategy, measurement systems and culture to drive innovation, attract talent, and build brand trust — while staying focused on growth and profitability.

In a data-rich but insight-poor world, companies and investors struggle to measure the full picture of performance. In this talk, Harvard Business School professor George Serafeim presents a roadmap for understanding and applying meaningful metrics — from financial fundamentals to impact-weighted accounting — so leaders can make smarter decisions, communicate with confidence and build organizations that perform and endure.

The global economy is undergoing a once-in-a-century transition, driven by decarbonization, digitization and changing stakeholder expectations. In this talk, Harvard Business School professor George Serafeim offers a practical, forward-looking framework for evaluating the risks and opportunities of this transformation — especially in sectors like energy, materials, mobility and finance. Drawing on his recent work with generative AI and climate tech, he shares insights on how investors and executives can position themselves for long-term outperformance.

Capitalism is not broken — but it is evolving. In this compelling presentation, Harvard Business School professor George Serafeim traces the history of capitalism and shows how firms and leaders are reinventing its purpose: not abandoning profit, but embracing a broader vision of success. He examines how today’s best companies are setting new standards for performance by integrating strategic foresight, accountability and impact into how they operate and compete.

Employees are not just your workforce — they are your brand, your culture and your source of innovation. In this session, Harvard Business School professor George Serafeim shows how companies that authentically connect purpose and performance build stronger teams, attract better talent and achieve higher levels of execution. He explains how employees at every level can act as catalysts for commercial success and meaningful impact, especially when equipped with the right data, incentives and leadership.

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