
Watch George in Action


About George Serafeim
George Serafeim has spent almost two decades showing how companies can deliver scalable, profitable solutions to global challenges while building enduring competitive advantage. He created the Impact-Weighted Accounts Project, which produced methodologies and large datasets for quantifying how companies create or erode value for society.
George's Keynote Topics
For companies to thrive in today’s complex environment, they must solve real problems at scale — and do so profitably. In this talk, Harvard Business School professor George Serafeim shares insights from over a decade of research and fieldwork on how firms can turn global challenges — like climate change, inequality and resource constraints —into strategic growth opportunities. Drawing on data-driven tools and real-world examples, he shows how leaders can build organizations that outperform by aligning commercial success with positive impact.
Too many companies approach stakeholder demands and regulatory shifts as risk management exercises. But the firms that win are those that treat them as opportunities for value creation. In this talk, Harvard Business School professor George Serafeim explores how top-performing organizations are using strategy, measurement systems and culture to drive innovation, attract talent, and build brand trust — while staying focused on growth and profitability.
In a data-rich but insight-poor world, companies and investors struggle to measure the full picture of performance. In this talk, Harvard Business School professor George Serafeim presents a roadmap for understanding and applying meaningful metrics — from financial fundamentals to impact-weighted accounting — so leaders can make smarter decisions, communicate with confidence and build organizations that perform and endure.
The global economy is undergoing a once-in-a-century transition, driven by decarbonization, digitization and changing stakeholder expectations. In this talk, Harvard Business School professor George Serafeim offers a practical, forward-looking framework for evaluating the risks and opportunities of this transformation — especially in sectors like energy, materials, mobility and finance. Drawing on his recent work with generative AI and climate tech, he shares insights on how investors and executives can position themselves for long-term outperformance.
Capitalism is not broken — but it is evolving. In this compelling presentation, Harvard Business School professor George Serafeim traces the history of capitalism and shows how firms and leaders are reinventing its purpose: not abandoning profit, but embracing a broader vision of success. He examines how today’s best companies are setting new standards for performance by integrating strategic foresight, accountability and impact into how they operate and compete.
Employees are not just your workforce — they are your brand, your culture and your source of innovation. In this session, Harvard Business School professor George Serafeim shows how companies that authentically connect purpose and performance build stronger teams, attract better talent and achieve higher levels of execution. He explains how employees at every level can act as catalysts for commercial success and meaningful impact, especially when equipped with the right data, incentives and leadership.
Books by George Serafeim
Articles by George Serafeim
Review: What Drives Corporate Social Performance? The Role of Nation-Level Institutions
December 2022Harvard Business SchoolClimate Solutions Investments
2022Review of Accounting StudiesStock Price Reactions to ESG News: The Role of ESG Ratings and Disagreement
2022High Meadows InstituteESG Credibility - Challenges & Solutions
2021Harvard Business School Research Paper SeriesESG: Hyperboles and Reality
2021Journal of Government and EconomicsPredictable Country-Level Bias In The Reporting Of COVID-19 Deaths
2021State Street InsightsWe’ll Always Have Paris: How Institutional Exposures to Carbon Emissions Have Evolved Since 2015
2021Oxford University PressThe Consequences of Mandatory Corporate Sustainability Reporting: Evidence from Four Countries
November 2019Harvard Business ReviewYes, Sustainability Can Be a Strategy
February 2019Harvard Business SchoolCorporate Purpose in Public and Private Firms
2019The Accounting ReviewThe Effect of Target Difficulty on Target Completion: The Case of Reducing Carbon Emissions
September 2016Management ScienceThe Impact of Corporate Sustainability on Organizational Processes and Performance
November 2014George in the Media

How Gen AI Can Turn Reams of Text into Actionable Insights

Apollo Global Management’s Business Model Transformation

Measuring Climate Tech Investment Yields a New Shade of 'Green' Business
How Voluntary Investor Disclosures Can Sharpen Company Priorities

Ten Questions for a Winning Climate-Transition Business Strategy
Reduce, Reuse, Recycle
Are We at the Tipping Point of a Reimagined Consumer-Goods Market?

How AI Will Accelerate the Circular Economy

Sweden’s Northvolt Electric Battery Maker: A Startup With a Mission
The 2022 JIBS Decade Award: What Drives Corporate Social Performance? The Role of Nation-Level Institutions

The Pursuit of Profit with Purpose Requires Patience

Thinkers & Ideas: Purpose and Profit with George Serafeim
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