Most companies facing digital disruption double down on making better content and better products. Bharat Anand's research says the winners do something different: they build connections between users, products and businesses, and get paid for them.
Videos
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Bio
About Bharat Anand
Bharat Anand is a leading expert on digital strategy, media and entertainment strategy, corporate strategy and organizational change. His authored case studies span Danaher, The Economist, International Management Group, News Corporation, Random House and Schibsted, and he has advised leading organizations and entrepreneurs across the globe.
Research & Writing
Books by Bharat Anand
Articles by Bharat Anand
Media
Explore allBharat in the Media
The Harvard Crimson
HBS Professor Bharat Anand ’88 Tapped to Lead NYU’s Stern School of Business
Harvard Gazette
Exploring Generative AI at Harvard
Harvard Gazette
Harvard Designs AI Sandbox that Enables Exploration, Interaction Without Compromising Security
Harvard Magazine
An Expansive Vision for the Future of Teaching and Learning
Mint (Livemint)
Create Content That Connects People
Harvard Gazette
The Outlook for Harvard Online Learning
The Boston Globe
The Coronavirus Allows Us to Reimagine the College Experience
Poets & Quants
How Harvard Business School Is Reimagining Online Education
Harvard Gazette
Business School's Anand Named Vice Provost for Advances in Learning
Outlook Business
Interview: The Real Path to Success is Not Greater Reach, But Greater Engagement
Business Insider
This Is the One Book Walmart's CEO Thinks Everyone Should Read
Retail TouchPoints
Exclusive Q&A: How Retailers Can Escape the 'Content Trap'
Testimonials
Bharat Anand thinks both globally and functionally: our group and I have learnt a lot from him over the years. He has provoked us to shape ideas in new ways. That is what you will experience when you read ‘The Content Trap.’
Koos BekkerChair, Naspers, global internet group
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