
Watch Zoe in Action

About Zoe Chance
Zoe Chance teaches persuasion and decision-making at the Yale School of Management, where her MBA elective, "Mastering Influence and Persuasion," is one of the school's most sought-after courses. Working through the lens of behavioral economics, she studies what actually moves people. Her findings have been published in journals including Proceedings of the National Academy of Sciences and covered in Harvard Business Review, the New York Times, the Wall Street Journal, The Economist and Psychology Today.
Her bestselling book, Influence Is Your Superpower, distills that research into practical strategies for becoming a good influencer inside any organization: business, nonprofit, school or government. Robert Cialdini, author of Influence, wrote of it: "By the end, my greatest wish was for even more pages." Adam Grant called it "an engaging book on the science of encouraging other people to say yes."
Zoe's Keynote Topics
Often the most challenging aspects of influence isn’t changing people’s minds, but changing their behavior to match their intentions – or changing our own behavior to match our own intentions. The genius of behavioral economics lies in decoupling intentions and behavior and addressing desired behaviors directly. Zoe Chance, Ph.D.’s, research at Google, for example, has shown how people can eat healthier without taxing their willpower. In fact, simple tweaks to the food environment can help people eat healthier without even realizing it. Chance has created a framework to help practitioners apply the varied nudges tested by behavioral economists in diverse contexts to virtually any challenge in any domain. In this presentation, Chance will help you start thinking about how to make desired behaviors easier and more pleasurable, and how to make undesired behaviors more difficult and less pleasurable. You’ll learn to “hack” cognitive biases to leverage them in positive ways.
Charismatic people are more likely to obtain influence at work, get promotions, win elections and advance to positions of power. But is charisma an immutable trait, or is it a skill that can be learned? Zoe Chance, Ph.D., a theatrically trained persuasion expert, says the key to charisma is not to try to “be charismatic” (you’ll just sound like an arrogant fool), but rather to focus your attention. In this session, Chance translates the art of charisma-building in the theater to business settings. Senior leaders, mid-level managers and entry level employees alike, as well as aspiring politicians and orators, will learn how to cultivate charisma through an approach that emphasizes ongoing development of charismatic traits. Even the shy and introverted, will walk away from this workshop with the competence and confidence required to influence others and rise to positions of power and authority.
The discipline of sales has gotten a bad rap because of pushy salespeople who don’t just lack respect; they lack understanding of consumer psychology. Refusing to take no for an answer generates resistance that creates backlash and can fuel buyer’s remorse. Customers hate being pushed, says Zoe Chance, Ph.D. What works is to gently nudge them toward the desired outcome. When data-driven insights are combined with psychology and viewed through the lens of behavioral economics, many barriers become predictable and can be systematically addressed. Respectful nudges in the sales process can forge long-term, profitable relationships that don’t feel like “sales” at all. Ironically, making it acceptable for customers to say no prevents backlash and thus increases the chance they will say yes. In this presentation, Chance shares research-based, actionable strategies for influencing customers to make better decisions and to follow through on purchasing your products or services.
The ability to influence and persuade is a key leadership skill, and yet employees and managers struggle to get others on board with their ideas. In this session, influence expert Zoe Chance, Ph.D., analyzes how people successfully influence others in business. Concluding that ultimately people’s minds cannot be changed, she offers a comprehensive toolbox of strategies for influencing their behavior. These tools can be customized to various industries and audiences – to elicit positive reactions, change perceptions of value and bridge the gap between intentions and behavior. Drawing on her Fortune 500 practitioner experience and her Harvard and Yale research expertise, she’ll provide strategies to help practitioners assert influence in diverse business settings: employee engagement and retention, negotiating multimillion dollar deals and multilateral treaties, securing grants, connecting with celebrities, improving work relationships with bad bosses and entitled employees, increasing sales, and obtaining recognition and flexibility at work.
Books by Zoe Chance
Articles by Zoe Chance
The Secret of the Barbie Movie’s Marketing Success
August 2023Zoe ChanceNemawashi: The Secret to Persuasion at Group Meetings
August 2022Zoe ChanceThe Smartest Fried Chicken Guy in the World
July 2022Zoe ChanceCome Join the Resistance
February 2022Next Big Idea ClubInfluence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen
February 2022Yale InsightsTo Be More Charismatic, Take the Focus off Yourself
February 2022Psychology TodayWhy Ghosting Is More (and Less) Harmful Than You Realize
September 2021OptumInfluencing Health Choices at Work
2016Excerpt of Behavioral Economics & Public Health, Oxford University PressNudging Individuals Toward Healthier Food Choices with the 4 P’s Framework for Behavior Change
2015Frontiers in PsychologyThe Slow Decay and Quick Revival of Self-Deception
2015Psychological ScienceGiving Times Gives You Time
2012PNASTemporal View of the Costs and Benefits of Self-Deception
2011Zoe in the Media

Can Holiday Shopping Boycotts Make a Difference?
Zoe Chance: Unleashing Your Influence Power

Yale Professor Zoe Chance Reveals Smart, Simple Ways To Influence People To Get What You Want
The Power of Influence w/ Zoe Chance

How to Negotiate Over Practically Anything

The Ethics Experts: Zoe Chance
Zoe Chance on Influence
Leadership Through Influence (VIP Session)
Are You Lying to Yourself?
Why Influence is Your Superpower

20 New Books on Behavioral Science That Will Help You Understand Humans Better
The Magic Question to Influence Others
We had Zoe speak at our Annual Investor Meeting recently. It went perfectly, everyone loved Zoe – she was a real hit. Dealing with her before the event was seamless, we had a prep call and she gave me comfort that she would turn up, give it her all and stay relevant to what we wanted to achieve. On the day, she was a true professional. She was kind, warm and has the perfect balance of energy to hold the room. Many people came up to me and said, ‘she made complex concepts simple and made them so relevant – so much so, I could explain them to my children’. The audience continued to reference her quotes and concepts into the next day of sessions. She made a real impact and is one to remember. Thank you Zoe, you were marvelous.
Helen WrayPrincipal, Tenex Capital Management
Liz and Zoe hit it out of the park this week at BEx! I can't thank you enough for all your help, guidance, suggestions, and coordination in getting them both to the Summit. Call it divine intervention, the universe working in mysterious ways, or just plain luck, the two of them at the same event in the precise order they spoke, was pure magic. Zoe set the stage for vulnerability and authenticity in ways I've never experienced. It's hard to measure, but I have a sneaky suspicion she's the reason people are calling it the best BEx ever. Partly because of her talk but also because she framed the entire experience in a way that only she can. Liz has one of the best stage presence and speaking styles I've ever seen. She has a delightful voice and her use of research, fun stories, enthusiasm, and ability to connect it all for relevance to the audience made her extremely effective. Liz and Zoe comparing notes Monday night is also very much appreciated. I know Liz tailored her talk based on that debrief which is going way above and beyond. Thank you.
Jeff TetzCEO, Results Business Consulting
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