Consumer Behavior
Why do customers choose one option, ignore another or change a long-held habit? Stellant’s consumer behavior speakers draw on behavioral economics, psychology and data science to explain the forces behind purchasing decisions and brand preference. Consumer trends speakers connect those insights to changing culture, media and expectations, helping audiences see both what is shifting and why. Their expertise is a strong fit for marketing, retail, product and executive teams seeking more ethical influence, sharper strategy and a deeper understanding of the people they serve.
Barbara Kahn
Patty and Jay H. Baker Professor of Marketing, The Wharton School
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Juliet Schor
Professor of Sociology, Boston College
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David Bell
Co-founder and president, Idea Farm Ventures
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Ryan Hamilton
Associate Professor of Marketing, Emory University's Goizueta Business School
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Books on Consumer Behavior
Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress
Competing Against Luck: The Story of Innovation and Customer Choice
The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level
Born to Buy: The Commercialized Child and the New Consumer Culture
The Overspent American: Upscaling, Downshifting and the New Consumer
Grocery Revolution: The New Focus on the Consumer
Conversations on Consumer Behavior
BizTalks 2015: Barbara Kahn on "Marketing Magic: Managing Consumer Perceptions."
- Barbara KahnBizTalks 2015: Barbara Kahn on "Marketing Magic: Managing Consumer Perceptions."
Barbara KahnProf. Barbara Kahn on Consumer Decision-Making Research 
Barbara KahnKahn Retailing Success Matrix
Renee Richardson GoslineFinding the Friction Sweet Spot with MIT’s Renée Richardson Gosline
Bob MoestaThe Causality of Consumer Behavior (Video)
Ryan HamiltonRyan Hamilton, Emory Goizueta Business School: Wish Lists, Window Shopping, and Electronic Carts
David BellDavid Bell discusses Spring Festival spending phenomenon
Topics on Sales & Marketing
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Consumer Behavior
Why do customers choose one option, ignore another or change a long-held habit?
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