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Lalin Anik

Associate Professor of Marketing, Vrije Universiteit Amsterdam · Director, MBA Program in International Business · Poets and Quants 2019 MBA Professor of the Year

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How do you keep business human as technology makes it more transactional? Lalin Anik shows leaders how to build real connection with employees and customers, turning empathy, trust and belonging into engagement and performance.
Amsterdam, Netherlands
Videos

Watch Lalin in Action

What is in Your Heart? | Lalin Anık | TEDxCharlottesville

January 2017

How Soccer’s Video Assistant Referee (VAR) Influences Belief in Human Referees’ Competence

Bio

About Lalin Anik

With technologies like artificial intelligence making business increasingly transactional and impersonal, how can leaders make better, more conscientious decisions and bring human connection into the workplace and the consumer relationship? Behavioral scientist Lalin Anik (pronounced luh-LEEN uh-NEEK) has built her career on that question.

Once a professional swimmer in Turkey, Anik has found homes in the United States and, most recently, the Netherlands.

Topics

Lalin's Keynote Topics

According to behavioral scientist Lalin Anik, Ph.D., when leaders build human connections with colleagues, vast competitive advantages can be unlocked. In this empowering presentation, she shows how, by prioritizing humanity and empathy, leaders can create safe spaces where colleagues are empowered to show up authentically, communicate with candor and generously share resources. Through Anik’s rigorously researched framework, audiences will leave with strategies for enhancing employee engagement and well-being, and creating inclusive, creative and productive workplaces.

How can organizations across sectors apply the science of behavior change for competitive advantage? In this fascinating presentation, behavioral scientist Lalin Anik, Ph.D., leverages insights from behavioral economics, psychology and sociology to tackle the most pressing issues of behavior change. She covers industry-specific examples of how individuals – including consumers and employees – deviate from optimal behaviors and why these deviations matter. Anik then unpacks the implications and applications for specific situations depending on an organization’s needs ranging from decisions in banking, insurance and healthcare to retirement, fundraising and public policy. Through interactive discussions and workshops, Anik helps leaders shift focus from self to others and offers creative ways to incentivize behaviors towards decisions that benefit both the individual as well as society at large.

For business leaders, deeply understanding and addressing DEI challenges is not just critical for moral and ethical reasons, it’s also a business imperative. In this timely presentation, Lalin Anik, Ph.D., combines her work as a behavioral scientist with her personal passion as a vocal champion for DEI issues to drive individual and organizational change. She works closely with current and future Chief Marketing Officers (CMOs) to enable them to become a critical driving force of DEI initiatives in their organizations. Anik helps leaders dig deep and identify novel tools, paradigms and strategies to evaluate the ethicality of their ideas and navigate complicated managerial decisions. CMOs will learn to effectively leverage DEI initiatives to make an impact externally and internally and will be empowered to feel confident and resourceful in their decisions and actions. Audiences will gain strategies for establishing a competitive advantage by combining their expertise in communicating a vision for what’s possible with their fundamental role in advancing their organization’s DEI efforts.

From blockchain, augmented and virtual reality (AR & VR) to artificial intelligence (AI) and the internet of things (IoT), humans and digital technology are entangled like never before. In this enlightening presentation, behavioral scientist Lalin Anik, Ph.D., outlines how the insatiable human appetite for better, faster and cheaper technology leads individuals and companies to voraciously search for the next relevant technology to learn, integrate and implement. Anik points out that for organizations to be relevant, leaders need to understand humans better and learn about their underlying needs, wants, hidden desires and “(un)conscious” behaviors. She teaches audiences that it’s vital to humanize technology to align it with the human needs it’s meant to serve. Her frameworks enable leaders to ask questions relevant to human-technology interactions that will inspire growth, such as:

  • What insights underlie support for vs. opposition to the technologies you use in your organization? How can organizations humanize these technologies to nudge customers or employees to make better decisions, and change their behaviors in your favor?
  • What attributes of technology can organizations leverage to increase consumer trust and engagement in artificial intelligence?

How can individuals and organizations open themselves up to vulnerability and reap the rewards of a culture of courage and deep connection? In this revealing presentation, Lalin Anik, Ph.D., director of the MBA in International Business Program at Vrije Universiteit Amsterdam, explores what it would take for individuals to engage in an authentic inquiry about human relations, manage difficult conversations, connect with others and find a place of belonging. Anik offers concrete and practical ways for individuals to be vulnerable, which requires a shift from the immediate joy of self-centered thinking to the satisfaction of other-focused behaviors. Audiences will learn the compelling business case for vulnerability as Anik demonstrates how it is a core corporate capability that fosters psychological safety, well-being, happiness and productivity.

Articles by Lalin Anik

Lalin Anik’s Research

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