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About David De Cremer
As an advisor, David De Cremer has contributed to executive development and corporate culture initiatives across Europe, the Middle East and Asia for companies including Novartis, IBM, KPMG, Barclays, Nestle, Cisco, ING and Bank of Singapore.
His central finding is blunt: digital transformation efforts fail when business leaders hand the project to technologists and step aside. "Business leaders often let tech experts take over without understanding business needs," he says. "There's no upskilling process implemented." In The AI-Savvy Leader, he lays out nine actions leaders can take to stay in charge of AI adoption. The approach rests on what he and his team call behavioral human-centered AI: treating the technology as a coworker, a tool and a source of value creation rather than a replacement for people.
David's Keynote Topics
In these volatile and uncertain times, leaders are confronted more than ever with the task of creating meaningful and supportive work environments. What does this mean for leaders when it comes to motivating, inspiring and empowering their people, and how do they navigate and balance their own concerns and needs with those of their teams? To deal with these challenges effectively, leaders need a strong backbone that is based on a clear set of values derived from a strong sense of self-awareness regarding their own leadership identity. Based on his own research and a series of exercises that David De Cremer designed and tested across several cultures and continents, he helps participants identify what it takes to be an effective purpose-driven leader, emphasizing the importance of taking better care of oneself along the journey.
How can leaders keep technology human-centered as machines and AI become an integral part of the workplace? In this presentation, based on his 2020 book, Leadership by Algorithm: Who Leads and Who Follows in the AI Era, renowned behavioral scientist, digital transformation strategist and technology futurist David De Cremer reveals key areas where algorithms will likely collide with human skills as AI becomes a bigger part of the workforce. Drawing on his own research findings, and those from thought leaders around the world, he shares fascinating insights into the challenges that an automated work environment will pose for organizations in the future and explains how leaders can be preemptive by adopting new technologies in ways that leverage the strengths of both AI and humans.
Smart leaders know that the real challenge in digital transformation lies not in the acquisition of the latest technology but in its strategic implementation. According to David De Cremer, author of The AI-Savvy Leader: Nine Ways to Take Back Control and Make AI Work, many organizations commit the majority of their budget to adopting AI, only to find that without proper integration, these investments fall short. De Cremer, a leading expert in digital transformation, addresses this critical gap with a practical playbook for executives to navigate AI integration effectively. His approach focuses on human-centered AI, viewing it as a coworker, a tool, and a driver of value creation, rather than just a means of replication or replacement. Through his insights, leaders learn to balance empathy, sympathy and strategic foresight — elements AI alone cannot provide. An exceptional speaker, De Cremer not only equips business leaders to make AI work for them but also transforms their mindset for successful digital transformation.
Fears around robots and machines taking our jobs are real, as are ethical concerns about devices, computers and social media algorithms governing our decisions and invading our privacy. What does this mean for the role of humans in a world increasingly dominated by AI? The idea that we can teach AI to make ethical, unbiased algorithmic decisions is misleading, says renowned behavioral scientist, digital transformation strategist and technology futurist David De Cremer. Drawing from his June 2021 research paper, “The Ethical AI Paradox,” De Cremer explains why better technology requires more – not less – human input. He emphasizes the importance of training managers to recognize human biases embedded in machine decisions so the results can be used as a learning tool. Such protocols allow organizations to recognize their own blind spots and biases so they can course correct, while also enhancing their ability to develop and use technologies responsibly.
How will Asia influence the way companies around the world do business in the coming decade and beyond? In the next five years, 88% of the world’s new middle class will reside in Asia, underscoring the reality that global business and leadership will be colored by Asian values, approaches and strategies in significant ways. In this presentation, based on his book, On the Emergence and Understanding of Asian Global Leadership, renowned leadership advisor, digital transformation strategist and technology futurist David De Cremer explores how these factors will impact business and society, and explains why organizations will increasingly focus on needs, values and strategies that are uniquely Asian, requiring us to redefine our notion of global leadership.
Books by David De Cremer

Agentic Artificial Intelligence: Harnessing AI Agents to Reinvent Business, Work and Life
Irreplaceable Publishing, 2025
The AI-Savvy Leader: Nine Ways to Take Back Control and Make AI Work
Harvard Business Review Press, 2024
The Year in Tech, 2024: The Insights You Need from Harvard Business Review
Harvard Business Review Press, 2023
On the Emergence and Understanding of Asian Global Leadership
By Gruyter, 2021
Leadership by Algorithm: Who Leads and Who Follows in the AI Era?
Harriman House, 2020
Huawei: Leadership, Culture, and Connectivity
SAGE Publications, 2016
The Proactive Leader: How To Overcome Procrastination And Be A Bold Decision-Maker
Palgrave MacMillan, 2013
Behavioral Business Ethics
Routledge, 2012
Making Negotiations Predictable: What Science Tells Us
Palgrave MacMillan, 2012
Social Psychology and Economics
Psychology Press, 2006Articles by David De Cremer
The Future is Coded: How AI is Rewriting the Rules of Decision Theaters
April 2025Harvard Business ReviewFor Success with AI, Bring Everyone On Board
May 2024Harvard Business ReviewResearch: Leaders Undervalue Creative Work from AI-Managed Teams
March 2024Harvard Business Review PressGenerative AI: The Insights You Need from Harvard Business Review
2024Harvard Business ReviewHow Generative AI Could Disrupt Creative Work
April 2023Applied PsychologyUsing Robots at Work during the COVID-19 Crisis Evokes Passion Decay: Evidence from Field and Experimental Studies
2022The Business Times (Singapore)Both Moral And Digital Upskilling Equally Vital
August 2021Harvard Business ReviewAI Should Augment Human Intelligence, Not Replace It
March 2021AI and EthicsHow To Use Algorithmic Decision-Making To Promote Inclusiveness In Organizations
2021AI and EthicsThe Ethical AI—Paradox: Why Better Technology Needs More And Not Less Human Responsibility
2021AI and EthicsWith AI Entering Organizations, Responsible Leadership May Slip!
2021Harvard Business ReviewWhat Does Building a Fair AI Really Entail?
September 2020David in the Media

10 Must-Read Tech Books of 2025

How To Make Sure Your AI Strategy Succeeds With David De Cremer

2024 OWL Award Winners

10 Must-Read Tech Books of 2024
710: Becoming an AI-Savvy Leader, with David De Cremer

Becoming an AI-Savvy Leader, With David De Cremer
David de Cremer: Leading with AI
David De Cremer on Six Pixels of Separation by Thinkers One | AI-Savvy Leadership

The AI-Savvy Leader: A Timely Imperative for the C-Suite

The Next Big Idea Club’s June 2024 Must-Read Books
The AI-Savvy Leader: 9 Ways to Take Back Control and Make AI Work (Review)

How Generative AI Changes Creativity
Today, too many business leaders are intimated by AI and as a result they stop managing their organization’s AI journey. How can we change this and ensure that our leaders are in charge to drive successful AI adoption projects. David De Cremer’s book provides clear answers to this question and illustrates carefully what it is that leaders exactly need to do. After reading this book, you’ll feel and act like an AI-savvy leader!
Anu RathnindePresident, Asia Pacific, Johnson Controls
Praise for “The Proactive Leader” “Why do our leaders often fail to take up responsibility and make decisions in a timely fashion? David De Cremer uses behavioral analyses to explain this important leadership failure and what to do about it.
John a. QuelchDistinguished Professor of International Management, Co-Chair of the International Advisory Board, and Chairman of the Academic Council, CEIBS and Charles Edward Wilson Professor of Business Administration at Harvard Business School, International Management, International Advisory Board, and CEIBS and Harvard Business School
Why do we delay the decisions we know that we need to make? Is it because we are afraid to fail? David De Cremer’s book gives an answer to this critical question that in our current complex global world is more and more present. After reading this book, you will not have any more excuses to delay your decisions.
José Martínez-AdamGeneral Manager Corporate Center Talent, Solvay S.A.
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